Kamis, 30 November 2017

Download Ebook Mass Motorization and Mass Transit: An American History and Policy Analysis

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Product details

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Audible Audiobook

Listening Length: 10 hours and 50 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: University Press Audiobooks

Audible.com Release Date: December 1, 2015

Language: English, English

ASIN: B018RF7FLG

Amazon Best Sellers Rank:

Given his academic credentials, I suppose that I can say that he knows what he's talking about. He does cite much of what he writes. However, he didn't seem to dot his i's and cross his t's before publishing the book. I'm just finishing the first chapter and have already noted several errors, including:1) Calling the United States a Commonwealth nation2) His written descriptions of trends do not always match the corresponding tables.3) In one table, he listed the same country twice, but with two different data values for the same year.I probably would have purchased a different book if I were doing this over again.

This book was something that I had been seeking for quite some time. In all the discussions of urban transportation and why our cities and suburbs have the structures they do, I had never found an analysis that, for me, provided a convincing and comprehensive explanation for why things are as they are now. This book did that. It goes back to the rise (and subsequent decline) of mass transit in the form of streetcars, subways, and then buses in major metropolitan areas, the reasons why the US became the first motorized nation in the world and continues to be the most motorized nation, the unexpected impacts of both radial and circumferential parkways and freeways on the distribution of homes and jobs, and a myriad of related subjects.It also tries to address where we go from here. The choices are not easy. Mass transit after 40+ years of public intervention is of only limited help. We have created a built environment that has serious environmental and sustainability problems with not many choices to escape from the cul de sac we find ourselves approaching.All in all, a book I've been wanting to find and a very satisfying, if disturbing, study. I will note that there were a few text and table errors that better proofreading might have eliminated, but they didn't really distract from the thrust of the arguments presented.

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Sabtu, 25 November 2017

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How to take the fog out of writingBy Robert Gunning

  • Sales Rank: #15546541 in Books
  • Published on: 1959
  • Binding: Unknown Binding
  • 64 pages

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Minggu, 19 November 2017

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"Introduction to Microwave Remote Sensing" is Prof Woodhouse's well known introduction to the history, principles and usefulness of remote sensing in the microwave region of the spectrum. The fundamentals focus on the properties of electromagnetic radiation, including polarisation and interference, and explain the basis of why microwave measurements are different from other forms of remote sensing. Uniquely, this book uses the human ear as the basis of explaining microwave sensor systems.
The book covers microwave sounding of the atmosphere, passive imaging and synthetic aperture radar.
This book is aimed at students who have some technical remote sensing background but are looking to get to grips with why microwave systems are different and to understand the core principles that are exploited to make measurements of the Earth system.

Iain Woodhouse is a professor of Applied Earth Observation at the University of Edinburgh. You can find his blog at http://forestplanet.wordpress.com

Note that this book is an eBook version of the original PDF and so is best suited to larger screen devices. If you like this digital version, you might also choose to get the print version, which is still available from CRC Press and on Amazon. What people have said about the original book:

"This is an excellent book. I don’t often make statements like that." Prof Arthur Cracknell, former Editor in Chief of the International Journal of Remote Sensing (in an IJRS Book Review, 2006).

"It is strong on physical principles and beautifully written." Don Atwood, ASF Chief Scientist, Alaska Satellite Facility.

"Iain Woodhouse presents an informative tutorial on microwave radiation and its application to remote sensing in his excellent new book." Howard Zebker, Professor of Geophysics and Electrical Engineering, Stanford University (in PE&RS Book Review, 2007).

"...your book is by far the best educational SAR tool I've ever had my hands on." Robert Eckardt, Friedrich-Schiller-Universität Jena.

  • Sales Rank: #823708 in eBooks
  • Published on: 2015-02-27
  • Released on: 2015-02-27
  • Format: Kindle eBook

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Rabu, 15 November 2017

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  • Sales Rank: #1048552 in Books
  • Published on: 2010
  • Binding: Hardcover

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Jumat, 10 November 2017

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How to Make Your Advertising Make Money, by John Caples

Product details

Paperback: 386 pages

Publisher: Snowball Publishing (June 12, 2012)

Language: English

ISBN-10: 1607964619

ISBN-13: 978-1607964612

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

17 customer reviews

Amazon Best Sellers Rank:

#913,293 in Books (See Top 100 in Books)

This book is like an extension of How to Write a Good Advertisement by Caples.It's written in sort of a rapid fire style. Packed with principles cut and dry. Do with them as you will.I personally love his tips on writing your first draft of an add super hot then cooling it down later. As opposed to starting cold and trying to warm it up.Also I love the examples of the way he and other copywriters start and structure their ads.

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I first read this book in the early 1980's........it is one of three business books that I choose to reread from time to time. It is far better than any other advertising information published. Yes it is now somewhat dated, but the information is still golden. Advertising is about informing and influencing people. The wealth of ideas and practical experience in this work can be effectively implemented with any communication medium. It helped my company stand out from others in our product category and take a prominent and profitable position in the crowed local market. If you read this book, learn from the author, and consistently implement the concepts in your advertising it will set you apart in the minds of your target market. This information has made many prospects into loyal customers.

Excellent book on the subject. John Caples knows his stuff and he has the experience to back it up. I am a newbie to this subject and this book was referred by a friend. It is written in an easy to follow format that anybody can understand. I have placed many ads in the past week using his techniques and I have gotten almost instant results. It's amazing what small changes does to an ad. Whether you are a beginner, have some experience or a veteran in advertising, this book will help you and get you new ideas for your ads. Definitely worth it!

If you write advertising copy, you need this book.I've actually been using it for about 30 years and recently bought my second copy. Once you own one, you'll never want to lose it, it's that packed with a treasure trove of powerful writing tips. A classic, to be sure.

If you haven't read Caples and then stolen a few headlines from him you're not a professional!

This is the most important book in copywriting history. It's more of a step-by-step textbook to marketing mastery. From copywriting to small lead generation ads to large lead generation ads, media choices, everything.Truly epic, one of my prized possessions. I pray they make this book in the kindle version at some point so it can never be lost.

This is a must for copywriters. I bought this book after hearing top copywriter John Carlton recommended reading this book. He shows you his ads that were profitable.

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