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• Published on: 2008-12-02
• Binding: Paperback

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• Sales Rank: #2069419 in Books
• Published on: 1995-06-28
• Binding: Hardcover

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Free Download The Biology Teacher's Handbook, 4th Edition (PB268X)By Biological Sciences Curriculum Study

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Biology teachers, you re in luck BSCS (Biological Sciences Curriculum Study) presents a wealth of current information in this new, updated edition of the classic The Biology Teacher s Handbook. No matter the depth of your experience, gain insight into what constitutes good teaching, how to guide students through inquiry at varying levels, and how to create a culture of inquiry in your classroom using science notebooks and other strategies. In addition, learn tactics for including controversial subjects in your courses, promoting scientific discussion, and choosing the right materials information that would benefit the teacher of any subject. BSCS experts have packed this volume with the latest, most valuable teaching ideas and guidelines. Their suggestions include designing your courses around five questions all answered in the book s five sections: What are the goals of the program for my students and me? How can I help students understand the nature of science? How do I teach controversial topics? How can I create a culture of scientific inquiry in my classroom? Where has biology teaching been, and where is it going?

• Sales Rank: #1044717 in Books
• Brand: Brand: National Science Teachers Association
• Published on: 2009-03-10
• Original language: English
• Dimensions: 10.00" h x 7.25" w x 1.25" l, 2.00 pounds
• Binding: Hardcover
• 338 pages

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• Used Book in Good Condition

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Download Blockchain Basics 2019: The New Updated Investing Bible for Cryptocurrency Economy, Trading, Investment, Mining (Ethereum, Ripple, Bitcoin)

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#detail-bullets .content {

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}

Audible Audiobook

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Publisher: Bradley Lakeman

Audible.com Release Date: January 2, 2019

Whispersync for Voice: Ready

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ASIN: B07MDLGNZV

Amazon Best Sellers Rank:

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Download PDF Media Planning: A Practical GuideBy Jim Surmanek

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The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

• Thoroughly discusses the major media forms including Interactive and Out-of-Home.
• Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
• Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

• Sales Rank: #1004475 in Books
• Brand: Brand: McGraw-Hill
• Published on: 1996-02-01
• Released on: 1996-01-11
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .55" w x 6.00" l, .81 pounds
• Binding: Paperback
• 224 pages

Features

• Used Book in Good Condition

Review
Media Planning: A Practical Guide is written and presented in an easy-to-use and easy-to-understand style. Media Planning provides a working knowledge of the contemporary media tools and the quantitative and qualitative analyses for which they are used. Featured topics include audiences, broadcast dayparts, reach and frequency, target rating points, media mix, demographics, and the Nielsen ratings, among many others. Concise explanations of complex concepts and terms help readers understand every aspect of media planning. In addition to featuring traditional techniques, Media Planning highlights up-to-date information about all the terminology of the new media and the "information superhighway", explaining how these technologies will affect today's media planner. -- Midwest Book Review

From the Back Cover
'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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